Competitor backlinking
Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search. The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors.[1]
The practice of competitor backlinking has been associated with both "black hat" and "white hat" search engine optimization practices, where black hat techniques are more spammy in nature and white hat techniques are more acceptable by search engine standards. Black hat, or spammy backlinking techniques have been actively penalized by Google and other search engines.
Competitor backlinking can provide insights into the types of links that may contribute to higher search engine rankings.[citation needed] The number and quality of backlinks may be influential and they are part of a broader array of factors that search engines use to rank websites.[citation needed] These factors include content quality, keyword relevance, user engagement, and overall site architecture.[citation needed] Obtaining a similar number or quality of backlinks as a competitor does not guarantee similar search engine rankings.[2]
Another possible outcome of competitive backlinking is the identification of the type of websites that are inclined to link to a specific type of website.[citation needed]
References[edit]
- ^ David Amerland (2011). Seo Help: 20 Steps to Get Your Website to Google's #1 Page 2nd Edition. New Line Publishing. ISBN 978-1-84481-986-7. Retrieved 13 November 2013.
- ^ Montti, Roger (2021-09-27). "Google Has Moved Away From 200 Ranking Signals Number". Search Engine Journal. Retrieved 2024-05-14.